Erik torenberg product hunt6/18/2023 ![]() I’ll be hosting Indi Young, the founder of Adapative Path, a user experience consultant, and author of two books: Mental Models and, most recently, Practical Empathy. The next episode of FemgineerTV airs in May. Submit your responses in the blog comments below by April 22nd at 11:59pm PST. The three best responses will receive a special giveaway from our sponsor Pivotal Tracker and will be showcased in Femgineer’s weekly newsletter! If your product has a community, what were some of the key steps you took to build it, and how has it changed over time?.How do you pull your customers back into your product and keep them engaged?.How do you think about your customers’ first-time experience and how do you know whether it’s contributing to customer acquisition and retention?.Let us know the following in the comments below: You’ll definitely walk away with some valuable insights to apply to your business right away!Īfter you’ve watched the episode, take our challenge. If you’re struggling to get traction for your software product, watch the episode. how they keep users hooked and coming back.strategies that did and didn’t work to increase community engagement and.how they mobilized their early adopters to evangelize the product and bring in more users.how they attracted early adopters even before Product Hunt was built.what they did to create a positive first impression of their company on prospective users and influencers.They’ll also explain how they continue to build fervor for the product through an engaged and growing community. I’ve invited Ryan Hoover and his founding team member Erik Torenberg to candidly share how they used evangelists to accelerate Product Hunt’s growth in the early days. Any new startup-even if it’s not social or community based-can use these strategies to drive word-of-mouth recommendations for their product. In today’s episode of FemgineerTV, we’ll cover how he did it. The founder, Ryan Hoover, started with a simple email list that grew into a strong community of evangelists eager to use the product every day. Product Hunt did a phenomenal job building up a following. You need users on your home turf to attract other users, but how do you go from zero initial users to 10 or 100? When Product Hunt was just getting started, it faced a classic chicken-and-egg problem that typically burdens community-based products. ![]() Recommendation-driven user acquisitions aren’t the only benefit for products that succeed on Product Hunt they might also nab press coverage, investor interest, or high-quality feedback from the tech enthusiasts. According to TechCrunch, Product Hunt is “taking the industry by storm as founders, investors, early adopters and other tech enthusiasts now check the site on a daily basis.” A simple upvote arrow is the site’s distilled version of word of mouth, and highly recommended products float to the top of the site and get an influx of visitors. Product Hunt is an online community where members submit and vote up the best new tech products. They also live on Product Hunt, TechCrunch’s Best New Startup of 2014. These days, most customer-to-customer testimonials live on the internet through social media, forums, forwarded emails, and other online communities. The customer spreading the word cares about helping the other person out and is willing to vouch for the product based on benefits they’ve personally experienced. WOM is a testimonial delivered from one customer to another. Next, we want them to spread the word, because word-of-mouth (WOM) marketing is the strongest and most authentic for your product. We all want customers to crave the products we build.
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